Marketing efforts of gambling providers aim at educating players on how and where to place bets online on their platforms.

The negative side-effect of prohibiting gambling is the stimulation of the illegal market. The best example could be the long-standing prohibition of gambling in the USA, which was amended in 2018.

The main reasons for preferring online over offline gambling include 1) lack of travel 2) convenience and accessibility 3) lack of crowds and unpleasant people 4) privacy and anonymity 5) physical comfort. [anonymity is the strange one: offline offers playing without registration, while online requires players to provide personal information.]

For 10 years of study, players were active for 5.8 years on average. [could this be the average customer's lifetime?]

92% of players lost their money overall and on average players lost 34% of the total bet amounts. 78% of all bets were losses.

The common pattern for bettors is to combine/compliment sports consumption with sports gambling. (Paul and Weinback 2013)

An interesting phenomenon: some fans tend to choose bets for their favorite team to win. This opposes the idea of choosing the bets to win the bet itself.

Most successful types of bets (for players) were found to be "half of the place" and "handicap".

Some sports bettors believe in "skilled betting", which could be seen as cognitive distortions.

There is also a "novelty" category of bets. This type is intended to generate interest in betting, promoting the value of novelty. Examples of this type could be outcomes of elections and entertainment or popular events. These events are typically the most profitable for players.

The main aim of policymakers is to protect gamblers by offering appropriate safeguards but not overly restricting recreational players.